SEO Proposal Evaluator

Scope and delivery

Target site, markets, and URL scope are written The proposal identifies which domains, languages, markets, or page groups are included. +8 Deliverables are listed individually Audits, briefs, implementation tasks, meetings, and reports are named rather than grouped under 'SEO work'. +10 Implementation ownership is assigned It is clear which changes are handled by the provider, your team, or a developer. +9 The first 90-day priority plan is defined The proposal explains what happens first and what depends on earlier work. +8

Measurement and access

Baseline and KPIs are defined Current visibility, qualified traffic, leads, or revenue metrics are recorded before work begins. +10 You retain ownership of analytics accounts Search Console, analytics, tag management, and reporting access remain under your organization. +9 Reporting cadence and decision format are clear The proposal states when results are reviewed and how next actions are agreed. +7 Released changes are verified Implementation is followed by crawl, rendering, indexability, or measurement checks. +7

Commercial and contract safeguards

There is no guaranteed ranking promise Targets are expressed as measurable hypotheses, not an unconditional first-place guarantee. +10 Content, code, and data ownership are written Usage rights and access after termination are explicitly defined. +8 Term, renewal, and termination conditions are clear Notice periods, remaining deliverables, and handover responsibilities are stated. +7 Data confidentiality and subcontractors are covered Sensitive access, customer data, and any third-party delivery responsibilities are documented. +7

SEO Proposal Evaluator

Proposal clarity score

Priority items to clarify