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SEO Proposal Evaluator

Review scope, measurement, ownership, and contract clarity before comparing SEO providers. Your answers stay in your browser.

Proposal Checklist

Scope and delivery

Target site, markets, and URL scope are written The proposal identifies which domains, languages, markets, or page groups are included. Deliverables are listed individually Audits, briefs, implementation tasks, meetings, and reports are named rather than grouped under 'SEO work'. Implementation ownership is assigned It is clear which changes are handled by the provider, your team, or a developer. The first 90-day priority plan is defined The proposal explains what happens first and what depends on earlier work.

Measurement and access

Baseline and KPIs are defined Current visibility, qualified traffic, leads, or revenue metrics are recorded before work begins. You retain ownership of analytics accounts Search Console, analytics, tag management, and reporting access remain under your organization. Reporting cadence and decision format are clear The proposal states when results are reviewed and how next actions are agreed. Released changes are verified Implementation is followed by crawl, rendering, indexability, or measurement checks.

Commercial and contract safeguards

There is no guaranteed ranking promise Targets are expressed as measurable hypotheses, not an unconditional first-place guarantee. Content, code, and data ownership are written Usage rights and access after termination are explicitly defined. Term, renewal, and termination conditions are clear Notice periods, remaining deliverables, and handover responsibilities are stated. Data confidentiality and subcontractors are covered Sensitive access, customer data, and any third-party delivery responsibilities are documented.

Evaluation

Recorded answer summary

Record each item; unknown is different from missing.

0 / 12 items confirmed

Missing and unknown items

This summarizes your answers; it does not read the proposal, verify evidence, assess provider quality or give a risk score. All 12 items appear in the report.

Complete answer report

This checklist supports commercial comparison and is not legal advice. Have binding clauses reviewed by a qualified legal professional.

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