CelikelCPA
Multilingual accounting website for international businesses in Türkiye
About the Client
CelikelCPA is an accounting and CPA practice based in Istanbul. It supports foreign-owned companies with accounting, tax, payroll, and company-formation services in Türkiye.
The Challenge
The firm needed an English-first digital presence that could explain the Turkish market to international founders and established companies while building professional trust.
Scope of Work
- Corporate website design and development
- Logo and brand identity
- Technical infrastructure and deployment
- SEO strategy and on-page optimization
- Multilingual content strategy
- Keyword research and page optimization
Approach & Process
The project approach organized service-page and content architecture around international English commercial search intent. It planned a separate page structure for five content languages (TR, EN, AR, RU and ZH).
Project Details
Infrastructure and releases
The site is built with Astro and runs on Cloudflare Workers. Every change merged to the main branch is built and deployed automatically, and each build tests robots and sitemap integrity, hreflang consistency and the JSON-LD graph, and a visual regression comparison is available at mobile and desktop widths.
Five languages and hreflang
English is the default language, with Turkish, Russian, Chinese and Arabic versions in their own directories. Every page links to its alternates with hreflang tags, including x-default, and the sitemap lists the language alternates. The firm also serves clients in these five languages.
Service architecture
The services hub groups 18 services into four areas: company formation and registration; accounting, tax and compliance; advisory and investment; and work permits and practical guides. The site also includes calculators for payroll, severance and notice pay.
Structured data and contact
Structured data is built around a single organization graph, with AccountingService, Service, OfferCatalog, FAQPage and ContactPoint types connected to the same entity. The contact form is validated on the server and protected against bots, and WhatsApp, phone and email paths stay open.
What We Delivered
- Service-page architecture targeting English commercial searches
- Dedicated service landing pages and contact paths
- Content in five languages, with client communication in the same five languages
- Links to WhatsApp and the contact page